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Saturday 30 July 2011

Sample Marketing Aptitute Paper for CWET IBPS PO


Computer /Financial/ Marketing Awareness


Q 1. An email account includes a storage area, often called a(n) __
       (1) attachment, (2) hyperlink, (3) mailbox, (4) IP address, (5) None
Q2. Data becomes __ when it is presented in a format that people can understand and use.
      (1) processed, (2) graphs, (3) information, (4) presentation, (5) None
Q3. A set of computer programs that helps a computer monitor itself and function more efficiently isajan __
       (1) Windows, (2) System Software, (3) DBMS, (4) Application Software (5) None
Q4. An area of a computer that temporarily holds data waiting to be processed is __
       (1) CPU, (2) Memory, (3) Storage, (4) File, (5) None
Q5. A __ is a microprocessor-based computing device.
       (1) personal computer, (2) mainframe, (3) workstation, (4) server, (5) None
Q6. You use a(n) __ , such as a keyboard or mouse, to input information.
      (1) output device, (2) input device, (3) storage device, (4) processing device, (5) None
Q7. The term __ designates equipment that might be added to a computer system to enhance its functionality.
      (1) digital device, (2) system add-on, (3) disk pack, (4) peripheral device, (5) None
Q8. The instructions that tell a computer how to carry out the processing tasks are referred to as computer __
      (1) programs, (2) processors, (3) input devices, (4) memory modules, (5) None
Q9. RAM can be thought of as the __ for the computer processor
.
      (1) factory, (2) operating room, (3) waiting room, (4) planning room, (5) None
Q10. C, BASIC, COBOL, and Java are examples of __ languages.
      (1) low-level, (2) computer, (3) system programming, (4) high-level, (5) None
Q11. __ is the ability of a device to "jump" directly to the requested data.
      (1) Sequential access, (2) Random access, (3) Quick access, (4) All of the above (5) None
Q12. The __ is the amount of data that a storage device can move from the storage medium to the Computer per second.
       (1) data migration rate, (2) data digitizing rate, (3) data transfer rate (4) data access rate, (5) None
Q13. A __ converts all the statements in a program in a single batch and the resulting collection of instructions is placed in a new file.
      (1) converter, (2) compiler, (3) interpreter, (4) instruction, (5) None
Q14. One thousand bytes is a __
      (1) kilobyte, (2) megabyte, (3) gigabyte, (4) terabyte, (5) None
Q15. 'Benchmark' means __
      (1) Benches for customers to sit, (2) Benches for salesmen to sit
      (3) Products displayed on a bench, (4) Set standards (5) All of the above
Q16 A Call Centre is __ (1) a meeting place for DSAs, (2) a Training Centre for DSAs
      (3) a meeting place for customers, (4) Data Centre (5) a back office set up where customer queries are answered
Q17. The sequence of a sales process is __ (1) Lead generation, Call, Presentation & Sale
    (2) Sale, Presentation, Lead generation & Call (3) Presentation, Lead generation, Sale & Call
    (4) Lead Generation, Call, Sale & Presentation (5) There is no sequence required
Q18. Home loans are granted to -
         (1) Individuals, (2) Institutions, (3) Builders, (4) All of these, (5) None
Q19. To 'Close a Call' means __
         (1) 'fo end the conversation, (2) To put the phone down, (3) To close the doors (4) To clinch the sale, (5) To close the business
Q20. A __ is an additional set of commands that the computer displays after you make a selection from the main menu.
         (1) dialog box, (2) submenu, (3) menu selection, (4) All of the above, (5) None
Q21. Which of the following life insurance plans is the cheapest in terms of premium?
         (1). Term Insurance Plan, (2). Term Insurance Plan with return of Premium (3).Endowment Plan,         (4).Whole Life Plan
Q22. Bank ABC pays 8% interest for a three year term deposit with interest compounded annually. Bank XYZ pays 8% interest for a three year term deposit with quarterly compounding of interest. Which bank is more attractive in terms of returns?
            (1). Bank ABC, (2). Bank XYZ, (3). None, (4). Both
Q23. A car financing company offers you a loan of 300,000 repayable in three years by way EMI of 10,000. What is the total interest outgo?
         (1). 290,000, (2). 60,000, (3). Nil, (4)  20,000
Q24. For the Assessment Year 2010-2011, if an individual falls in the highest tax slab, what will be the rate of income tax for income above 500,000? (Excluding Education Cess)
         (1). 20%, (2). 10%, (3). 30%, (4). 35%
Q25. What is the rate of interest on PPF and what is the permissible investment amount per year?
       (1). 8%, 70,000, (2). 8%, No Limit, (3). 8%, 60,000, (4). 8.5%, 70,000
Q26. For the Credit Card issuing companies, a credit card is a type of _____ loan
          (1). Secured Loan, (2). Unsecured Loan, (3). Mortgage Loan, (4). Housing
Q27. For opening DEMAT Account, _________ is the mandatory requirement
           (1). Share Trading Account, (2). Investment in Shares, (3). PAN Card, (4). Age Proof
Q28. What is the rate of service tax + education cess on stock brokerage charges?
            (1). 10%, (2). 10.3%, (3). 10.36%%, (4). 0.125%
Q29. What do you require in order to withdraw cash from your bank account through ATM
           (1). Debit card and PIN, (2). ATM card and PIN, (3). Credit card and PIN, (4). Any one of A or B
Q30. Ramesh wants to transfer Rs.5000 from Bank A to Bank B by cheque. Ramesh should write a cheque from the chequebook of Bank A and deposit it in Bank B with a cheque deposit slip. In whose name, should Ramesh write the cheque?
(1). Yourself, (2). Bank A, (3). Bank B, (4). Ramesh
Q31. Information kept about a file includes ----
(1) print settings, (2) deletion date, (3) (1) & (2) only, (4) size, (5) None
Q32. __ provides process and memory management services that allow two or more tasks, jobs, or programs to run simultaneously.
(1) Multitasking, (2) Multithreading, (3) Multiprocessing, (4) Multicomputing, (5) None
Q33. The ALU performs __ operations.
(1) arithmetic, (2) ASCII, (3) algorithm-based, (4) logarithm-based, (5) None
Q34. A (n) __ is software that helps a computer control itself to operate efficiently and keep track of data.
(1) application system, (2) hardware system, (3) software system, (4) oprating system, (5) None
Q35. 'Customisation' means __
(1) Tailor-made products for each customer (2) Customers selling goods,
(3) Tailor-made products for each staff 4) A selling process, (5) None
Q36. A 'Call' in Marketing language means __
(1) Calling On a salesperson, (2) Calling on a customer (3) Making a phone-call, (4) Telemarketing, (5) None
Q37. Computers manipulate data in many ways, and this manipulation is called _____________
(1) upgrading, (2) processing, (3) batching, (4) utilizing, (5) None
Q38. A Marketing Survey is required for __________
(1) deciding marketing strategies, (2) deciding Product strategies
(3) deciding pricing strategies, (4) All of these, (5) None
Q39. The Target Group for Education Loans is --------
(1) all colleges, (2) all parents, (3) research scholars,
(4) meritorious students seeking higher education, (5) all of these
Q40. Cross-selling means ____________
(1) Selling with a cross face, (2) Cross country marketing (3) Selling other products to existing customers
(4) Selling to friends, (5) Selling to employees
Q41. Market Segmentation is useful for---
(1) Preferential marketing, (2) Targeting existing clients (3) Identifying prospects, (4) Knowing customers' tastes, (5) All of above
Q42. The Target Group for Savings Deposit Accounts is __
(1) Newborn babies, (2) students, (3) parents, (4) businessman, (5) all of the above
Q43. Market Segmentation can be resorted to by means of __
(1) segmenting by age, (2) segmenting by income, (3) segmenting geographically, (4) all of these, (5) None
Q44. The Target Group for a Car Loan is -------
(1) all auto drivers, (2) all auto dealers, (3) all car owners (4) any individual needing a car, (5) all
Q45. Market information means ---
(1) knowledge of industries, (2) knowledge of households, (3) knowledge of peers (4) knowledge of customers' tastes, (5) All

Q46. Credit cards are used for -
(1) Cash withdrawals, (2) Purchase of air tickets, (3) Purchase of consumable items from retail outlets,
(4) All of these (5) None
Q47. TheTarget Group for Agricultural Loans is __
(1) any farmer, (2) farm labourers, (3) any individual dealing in agricultural or related activity,
(4) farmers'societies (5) all of these
Q48. The Target Group for Credit Crds is ----
(1) existing cardholders, (2) all graduates (3) all minors, (4) individuals with taxable income, (5) all of these
Q49. Market Segmentation means __
(1) segmenting the salesmen, (2) segmenting the employees (3) segmenting the customers as per their Heeds
(4) segmenting the products, (5) All of these
Q50. A 'Target Group' means---
(1) a group of sellers, (2) a group of buyers, (3) a group of products
(4) a group of persons to whom sales should be focused (5) all of these

Computer/marketing/financial :(1) 3 ,(2) 3 ,(3) 2 ,(4) 2 ,(5) 1 ,(6) 2 ,(7) 4 ,(8) 1 ,(9) 3 ,(10) 4 ,(11) 2 ,(12) 3 ,(13) 2 ,(14) 1 ,(15) 4 ,(16) 5, (17) 1 ,(18) 1 ,(19) 4 ,(20) 1, 21-1, 22-2, 23-2, 24-3, 25-1, 26-2, 27-3, 28-2, 29-2, 30-2, (31) 3 ,(32) 1 ,(33) 1 ,(34) 4, (35) 1, (36) 2, (37) 2, (38) 4, (39) 4, (40) 3, (41) 5, (42) 5, (43) 4, (44) 4, (45) 5, (46) 4, (47) 3, (48) 4, (49) 3, (50) 5,
 

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