Associate Banks of SBI Clerk Exam : Marketing Aptitude/Computer Knowledge

1. ……… is a set of keywords, symbols, and a system of rules for constructing statements by which humans can communicate the instructions to be executed by a computer.
(A) A computer program
(B) A programming language
(C) An assemble
(D) Syntax
(E) None of these

2. A printer is this kind of device ……….
(A) input
(B) word processing
(C) processing
(D) output
(E) None of these

3. This can be another-word for program ……….
(A) software
(B) disk
(C) floppy
(D) hardware
(E) None of these

4. The name of the computer’s brain is ……….
(A) monitor
(B) hardware
(C) CPU
(D) byte
(E) None of these


5. A(n) ……… is a device that electronically processes data, converting it to information.
(A) algorithm
(B) computer
(C) software
(D) program
(E) None of these

6. Which of the following are computers that can be carried around easily ?
(A) Minicomputers
(B) Supercomputers
(C) PCs
(D) Laptops
(E) None of these

7. The secret code that restricts entry to some programs ……….
(A) password
(B) passport
(C) entry-code
(D) access-code
(E) None of these

8. The basic goal of computer process is to convert data into ……….
(A) files
(B) tables
(C) information
(D) graphs
(E) None of these

9. Where is the disk put in a computer ?
(A) In the modem
(B) In the hard drive
(C) Into the CPU
(D) In the disk drive
(E) None of these

10. A hard copy of a document is ……….
(A) printed on the printer
(B) stored on a floppy
(C) stored on a CD
(D) stored in the hard disk
(E) None of these

11. The name that the user gives to a document is referred to as ……….
(A) document-name
(B) filename
(C) name-given
(D) document-identity
(E) None of these

12. Restarting a computer that is already on is referred to as ……….
(A) shut down
(B) cold booting
(C) warm booting
(D) logging off
(E) None of these

13. E-mail (electronic mail) is ……….
(A) an Internet standard that allows users to upload and download files
(B) a real-time typed conversation that takes place on a computer
(C) an online area in which users conduct written discussions about a particular subject
(D) the transmission of messages and files via a computer network
(E) None of these

14. The person who writes and tests computer
programs is called a ……….
(A) programmer
(B) computer scientist
(C) software engineer
(D) project developer
(E) None of these


15. The information you put into the computer is called ……….
(A) facts
(B) data
(C) files
(D) directory
(E) None of these

16. The output devices make it possible to ……….
(A) view or print data
(B) store data
(C) scan data
(D) input data
(E) None of these

17. A chat is ……….
(A) an Internet standard that allows users to upload and download files
(B) a typed conversation that takes place on a computer
(C) an online area in which users conduct written discussions about a particular subject
(D) the transmission of messages and files via a computer network
(E) None of these

18. Hardware includes ……….
(A) all devices used to input data into a computer
(B) sets of instructions that a computer runs or executes
(C) the computer and all the devices connected to it that are used to input and output data
(D) all devices involved in processing information including the central processing unit, memory and storage
(E) None of these

19. The most common method of entering text and numerical data into a computer system is through the use of a ……….
(A) keyboard
(B) scanner
(C) printer
(D) plotter
(E) None of these

20. Which of the following groups consist of only input devices ?
(A) Mouse, Keyboard, Monitor
(B) Mouse, Keyboard, Printer
(C) Mouse, Keyboard, Plotter
(D) Mouse, Keyboard, Scanner
(E) None of these

21. Marketing is required in banks due to ……….
(A) globalisation
(B) computerisation
(C) increase in population
(D) government dictates
(E) None of these

22. Marketing is ……….
(A) a day to day function
(B) a one-off affair
(C) a one-man show
(D) a collective process
(E) a means to earn extra income

23. Qualities needed by a good marketing staff are ……….
(A) Aggressiveness
(B) Pushy
(C) Perseverance
(D) Politeness
(E) Only (C) & (D)

24. Marketing should be resorted ……….
(A) only among rich persons
(B) only among the poor
(C) only in crowded areas
(D) depends on the product
(E) depends on the banks

25. HNI means ……….
(A) High Income Individual
(B) Honest Marketing Staff
(C) High Networth Individual
(D) Honest Neutral Individual
(E) None of these

26. Marketing Strategies mean ……….
(A) plan for effective marketing
(B) type of Marketing style
(C) market Demands
(D) All of these
(E) None of these

27. Market Plan is ……….
(A) an action plan for day-to-day marketing
(B) effective Selling steps
(C) effective Buying steps
(D) a comprehensive document for marketing strateiges
(E) All of these

28. Digital marketing means ……….
(A) selling digital goods
(B) selling calculators
(C) selling through internet
(D) All of these
(E) None of these

29. Target group means ……….
(A) all employees
(B) short-listed group
(C) all the marketing staff
(D) sales Representatives
(E) group of people likely to buy the identified product

30. The target group for Home Loans are ……….
(A) individuals
(B) salaried persons
(C) businessmen
(D) professionals
(E) All of these

31. Customer Service ……….
(A) is an integral part of marketing
(B) has no role in marketing
(C) is required only by salemen
(D) is not required by salesmen
(E) None of these

32. Public Relations is ……….
(A) part of Customer Service
(B) part of Marketing
(C) part of Image Building
(D) All of these
(E) None of these

33. Bancassurance means ……….
(A) assuring to repay bank loans
(B) assuring to repay credit card dues
(C) assuring to repay home loan dues
(D) insurance of banks
(E) All of these

34. Relationship Marketing means ……….
(A) selling to relatives
(B) selling by relatives
(C) after sales servic
(D) cross-selling
(E) All of these


35. Motivation means ……….
(A) keeping the salemen happy
(B) keeping the staff happy
(C) more enthusiasm
(D) more team-work
(E) All of these

36. Effective communication is ……….
(A) not required if demand exceeds supply
(B) a sine-qua-non for marketing
(C) good vocabulary
(D) all of these
(E) None of these

37. Customisation means ……….
(A) products for specific customers
(B) good customer service
(C) bad customer service
(D) after-sales service
(E) None of these

38. Marketing can be attractive if ……….
(A) salesmen are attractive
(B) customers are attractive
(C) more customers are attracted
(D) All of these
(E) None of these

39. Buyer Resistance means ……….
(A) buyers fighting with the salesmen
(B) reluctant salesmen
(C) indifferent salesmen
(D) hesitant buyers
(E) None of these

40. Closing the Sale means ……….
(A) close down marketing functions
(B) stop selling
(C) successful completion of a call
(D) All of these
(E) None of these



Answers:

1.  (B)   2.   (D)  3.   (A)  4.   (C)    5.   (C)
6.  (D)   7.   (A)  8.  (C)   9.   (C)   10. (A)
11. (B)  12. (D)  13. (D)  14. (C)   15. (B)
16. (A)  17. (D)  18. (D)  19. (A)   20. (D)
21. (A)  22. (D)  23. (E)  24.  (D)   25. (C)
26. (A)  27. (E)  28. (C)  29.  (E)   30. (E)
31. (A)  32. (B)  33. (E)  34.  (D)   35. (E)
36. (B)  37. (A)  38. (A)  39. (D)   40. (A)